The ASE (Automotive Service Excellence) certification program was originally designed for hands-on technicians as a standard of quality for the automotive service industry. In 1987, Hedahls instituted a program to reward our employees for demonstrating that level of professional competence, with the idea that if our parts professionals have the same knowledge as service professionals, we would be better able to serve our customers. Since that time ASE has also added a test just for auto parts professional. Over the years since, dozens of Hedahls people have passed hundreds of ASE competency test in all of the areas of expertise offered by ASE.


Here are the highlights of our ASE program:

A raise the first time you pass a test ($.25 per hour for hourly people or $50 per month for salaried people).

A $400 bonus for the first time you pass and a $200 bonus for each subsequent test passed. (One test per session—the tests are given twice a year, in May and November.)

To try to ensure that we have expert coverage in each store, we asked that each employee request an area of expertise and that no duplicates be allowed in any store until all six areas are filled—first come, first served. Also, if an employee has passed a test, received a bonus and a raise, then quits and is later rehired, any additional test passed will earn a $200 bonus and not a raise. Full-time employees who have been working at least six months by test day are eligible for this program.

Clearly, when it comes to a high quality, well trained and knowledgeable staff –
HEDAHLS HAS IT!

• Headquarters
  • Larry Bosch
  • Dale Helfrich
  • Hilary Wald
• BENCO Equipment
  • Mark Anderson
  • Evan Larson
  • Duane Voegele

• Aberdeen
  • Larry Conn
  • Ron Eisenbeisz
  • Dwight Guthmiller
  • Curtis Kempf
  • Rodney Kono
  • Allen Nagel
  • Greg Nelson
• Beulah
  • Deb Aberle
• Bismarck
  • Chris Balzer
  • Buzz Benedict
  • Allen Bosch
  • Robert Gessele
  • Robert Holzer
  • Travis Joritz
  • Kevin Kramer
  • Mike Laib
  • Chet Leingang
  • Joey Richey
  • Jason Teske
  • Arine Zahn
  • Brooke Sicble
• Detroit Lakes
  • James McCawley
  • Terry Tolk
  • Scott Viste
  • Damien Zurn
• Dickinson
  • Brad Barnett
  • Richard Hondl
• Fergus Falls
  • Steve Kronemann
  • Gregory Rudnick
  • Keary Toso
• Glendive
  • Michael Bender
  • Todd Dey
  • Thomas Kalloch
  • Jim Roe
  • Richard Ulrich
• Hettinger
  • Randy Holler
  • Dave Honeyman
• Linton
  • Cyle Schatz
  • Eugene Wolfer
• Mandan
  • Darrold Frerking
  • Travis Ketterling
  • Gary Markel
  • Patrick Ramey
• Milbank
  • Jeff Fryer
  • Ryan Hedge
  • Gary Schuelke
  • Kevin Schuelke
• Redfield
  • Mario Hansen
• Sidney
  • Duane Bieber
  • Mike Kurtz
  • Jim McDonald
  • Randy Radke
• Sisseton
  • Wes Herniman
  • Jason Johnson
  • Kevin Brooks
• Watertown
  • Merwin Anderson
  • Richard O'byrne
  • Leray Swedeen
  • Jeffrey Klos
• Webster
  • Nathan Engebretson
• Williston
  • Kevin Falcon